About Auraa Trends
Founded in 2012, Auraa Trends is a one-stop shop for exquisite jewellery, designed with love for the modern contemporary woman. Auraa Trends creates an amalgamation of traditional and fusion jewellery to meet the ever-changing needs and trends. They specialise in creating jewellery that celebrates major Indian festivals.
Auraa Trends began with a limited jewellery line that was showcased in exhibitions in over 12 countries. Receiving a tremendous response, it was a natural progression of moving to offline and online platforms.
Today, it is present on various online portals and in over 20 stores around the world. Shruti Hassan, Kirti Kulhari, Gauahar Khan, Krystle D'souza, Karishma Tanna, and more celebrities have all been spotted flaunting designs from Auraa Trends!
From The Founder, Arti Jain
“Being ruled by Venus, my natural attraction to the beauty of jewellery did not come as a surprise. Dreaming of inheriting my mom’s fine jewellery collection, I realised I wanted to create more variety in the items I owned. That’s how I decided to make a move and contribute to this industry by beginning Auraa Trends. I’m an avid reader who loves to learn more about various fields. I am a firm believer in the saying, ‘Learning is a never-ending process.’ My attraction towards fashion growing up is what led me to start Auraa Trends, even though my education was in a different field.”
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